We all have so much more to offer than our label-loving culture would have us believe.
With a combination of deep business acumen and human insight, this book breaks the stranglehold of gender, race, ethnicity, ability, and orientation labels and opens the door to a new way of building organizational cultures that champion individuality and develop the the deeper levels of diversity inherent in every human being.
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The Principles of Branding for the Business of Life
When it comes to human beings, there is no such thing as a parody product. And yet, every day, billions of us live as if we have nothing unique to offer. This book brings the tools and insights to stop living like a cheap imitation and start recognizing yourself as the rare and valuable commodity you are. Taking the fundamental branding principles upon which every successful product is built and repurposing them to help people achieve greater levels of success, these six building blocks guide everyday people to position themselves as the valuable enterprises they were born to be.
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"I'm going to steal a line from Sir Paul McCartney: 'Speaking words of wisdom...let it be' is exactly what Merry Carole has captured in this thoughtful, incisive, and inspiring book. Smart, simple advice on how to manage and let flourish the most important brand in the world: Brand You.”
— Bob Scarpelli, Former Chairman and Chief Creative Officer, DDB Worldwide
“In a time where society seems to be experiencing a cultural shift from a competitive model to a more cooperative model, The Branding Sutra is an enlightened resource that uses spiritual principles to lay out a path for a 'purpose driven economy' and a life lived with intention and meaning. It is a beautiful reminder that the foundation of success lies not in competition but in connection."
— Jude Leak, editor for Oprah’s Emmy Award winning series, Super Soul Sunday